About

Pat Lanigan, CLU
Founder and President of PJL Financial

Pat Lanigan started PJL Financial with a mission to make life easier for insurance agents by helping them generate, present, and close more life insurance business.

Working as a natural extension of an agency’s team, Pat brings 21 years of life insurance experience to the table. Prior to starting PJL Financial, he led the life department of one of the country’s most prominent insurance marketing organizations – training and coaching thousands of independent agents throughout the country. During his tenure, he consistently helped agents submit record levels of life premium. One way he was able to help agents achieve and exceed their life production goals was through tested marketing efforts including email, direct mail, and calling campaigns; these consistently generated 25%-50% sales growth annually over the course of many years.

In addition to his proven track record with life insurance marketing, Pat also specializes in case design and underwriting. Throughout his career, he has supported agents to present and place large life cases representing $20,000 or more in premium. And because of his extensive underwriting experience, he consistently helps agents gain approvals for “tough to place” cases.

Pat graduated from the University of Iowa and has earned his FLMI, AALU, and CLU designations. He currently lives in Urbandale, Iowa with his wife and two sons.

For more information about PJL Financial, visit PJLInsurance.com or call 515.727.1622.

PJL Financial Makes Life Easier